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AWS for Software & Technology | Executive Forum
Jan
 
31
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2023
June
 
26
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2025
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Mackenzie Kosut

Global Startup Evangelist, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Unleashing the power of data to transform industries

AWS for Software & Technology | Executive Forum

2020 Global series

Thursday
, 
June 
26 
2025
8:00AM
 - 
7:00PM 
PDT
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About the event

Connect with fellow software leaders and AWS executives for a day of networking, thought-provoking sessions, and an exclusive VIP reception.


This gathering is designed specifically for software industry executives to uncover transformative strategies that will spark innovation, fuel entrepreneurial spirit, and elevate businesses to new heights.


The agenda features diverse session formats focusing on generative AI and its business applications. You'll have ample opportunity to engage in meaningful Q&A with AWS executives and learn from customer speakers about their experiences with AWS solutions and strategic roadmaps.


Don't miss out - reserve your place at this invitation-only event today.

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Who should attend

This event is designed for product and engineering leaders, including C-suite executives, vice presidents, and line of business leaders from software companies. Target attendees include Chief Product Officers, VPs of Engineering, Chief Marketing Officers, Chief Data Officers, Chief AI Officers, and Heads of AI and Innovation.

Speakers

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Full Name, Job title, Company


Full Name, Job title, Company

What you will learn

• Comprehensive understanding of Amazon's latest AI offerings, including detailed exposure to Amazon Nova, Amazon Q Index, and Amazon Bedrock through both demonstrations and real-world customer implementation stories.


• Strategic approaches to building and implementing Agentic AI systems


• Practical insights into Amazon's innovation methodology, including specific frameworks like "Working Backwards" and "Day 1" thinking, which can be applied to drive transformation within your own organization

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Agenda

9:45AM

Check-In Opens


10:20Am - 10:30AM

Welcome Remarks

Speaker: Arym Diamond, Head of North America Data & AI Sales, Amazon Web Services

10:30am - 11:00AM

Keynote: The Dawn of Agentic AI

This keynote presentation explores the unprecedented acceleration and evolution of AI agents, marking a fundamental shift in enterprise computing. Drawing from recent research showing AI adoption rates surpassing both PC and internet adoption curves, we examine how organizations are rapidly progressing from experimental AI implementations to sophisticated multi-agent systems. The presentation outlines key developments in browser-based agents, multi-agent workflows, and critical considerations around data security and oversight, while providing executives with strategic insights for developing the agentic capabilities essential for maintaining competitive advantage in the coming decade.

 

Speaker: Rob McGrorty, Member of Technical Staff, Amazon Web Services 

11:00am - 11:45Am

Agents meet SaaS: Inside the next generation of software delivery

 Agents are fundamentally changing how SaaS solutions are built, delivered, monetized, and engaged. This is creating a shift that requires organizations to rethink how they approach their customers, their business strategy, their architecture, and their operational model. In this session, we’ll dig into the agentic strategies, patterns, and mindset that are being used to create the next generation of agent-enabled SaaS services. In this session, we’ll look closer at how agents are delivered, monetized, and operated in an as-a-service model, enabling organizations to realize the agility, economies of scale, efficiency, and innovation that have traditionally been associated with a SaaS delivery model.


Speaker: Wallace Printz, Principal Solution Architect, Amazon Web Services

11:45AM - 12:00PM

Why 5% of AI Projects Succeed — And How Agentic AI Changes the Game

Most enterprises are experimenting with AI, but the results are sobering: 95% of projects fail to deliver meaningful business impact. Yet a small percentage, the 5%, are succeeding, and their playbook is clear: operate in context, learn with governance, and embed into workflows.

In this session, Qlik Field CTO Ryan Welsh will unpack why most AI initiatives fall short, and how Agentic AI, built on governed enterprise data and embedded in real workflows, changes the equation. He’ll share how Qlik and AWS are helping organizations move beyond pilots to measurable outcomes, with real-world examples of companies driving revenue, reducing churn, and reclaiming productivity.

Attendees will leave with a practical framework for success, and a path to ensure their organization is among the 5% that thrive with AI.


Speaker: Ryan Welsh, Field CTO, Qlik

12:15pm - 1:00pm

AWS Generative AI Innovation Demo Showcase & Networking Lunch

- Exploring Creative Possibilities with Amazon Nova Canvas

- Amazon Q Index Demo

- Amazon Bedrock Demo

1:00pm - 1:15pm

Leveraging AWS Bedrock and Agents for Accelerating Innovation and Engineering

This session explores Trellix's transformative journey from manual, time-intensive engineering processes to intelligent, agent-driven automation using AWS Bedrock. Dive into how Trellix used agents in engineering to automate tasks and accelerate product development, achieving a 40% reduction in manual engineering overhead while improving code quality and deployment reliability.


Speaker: Zak Krider, Director of Strategy & AI, Trellix 

1:15PM - 1:45PM

Amazon Nova Lightning Talk: Rapid7's Journey to an AI First Platform

Learn about how Amazon’s customers are using Amazon Nova capabilities to solve complex business problems at scale.


Speaker: Laura Ellis, Vice President, Data & AI, Rapid7

1:45pm - 2:15pm

Scaling Agentic Workloads: Why Reliable Infrastructure is Non-Negotiable for Enterprise AI by Anyscale

As enterprises accelerate their adoption of AI and agentic workloads, the demands on backend infrastructure have never been higher. In this session, Suman Debnath (Head of Developer Relations at Anyscale) explores why scalable and reliable compute infrastructure is foundational to efficient, enterprise-grade deployment of intelligent agents. This session will focus on how modern frameworks like Ray delivered on AWS cloud empower developers and IT leaders to simplify distributed computing, reduce operational toil, and focus on rapid iteration and innovation. Attendees will learn best practices for orchestrating agentic workloads at scale, and why partnering with AWS and Anyscale helps ensure both reliability and agility in today’s fast-evolving enterprise landscape.


Speaker: Sharath Cholleti, Member of Technical Staff,  Anyscale

2:15PM - 2:45PM 

From Regulatory Burden to Business Advantage: How Archer is conquering regulatory change and compliance with Amazon Bedrock

Discover how Archer is revolutionizing compliance management using AWS GenAI capabilities. Learn how Archer partnered with AWS to launch Evolv for Compliance, leveraging Amazon Bedrock to create an industry-first unified source of truth for regulatory requirements and internal policies. This session explores Archer's rapid development journey, including flexible foundation model selection, human-in-the-loop training implementation, and delivery of an AWS-native solution helping customers avoid $2B+ in annual regulatory fines.


Speaker: James Griffith, VP of Engineering, Archer

2:45pm - 3:00pm

It’s the end of observability as we know it

by honeycomb.io

Observability as we’ve practiced it is broken. Dashboards are slow, signals are siloed, and costs are out of control. Clinging to the old model will only lead to diminishing returns. The future is AI-native, woven into the way engineers actually work, and uncompromising on speed, scale, and clarity. Investigations should live alongside your code, an interactive AI co-pilot should guide multi-step investigations, and anomalies should surface before your pager ever buzzes. The foundation must also be open: OpenTelemetry ensures visibility without lock-in, allowing teams to focus on engineering excellence instead of vendor invoices.


Speaker: Shabih Syed, VP Product Marketing, honeycomb.io  

3:00pm - 3:15pm

Break


3:15pm - 3:45pm

Panel Discussion: Agentic AI: Transforming Enterprise Technology

The rise of agentic AI represents the next frontier in enterprise innovation. As autonomous AI systems reshape software development and business operations, organizations face unprecedented opportunities to enhance productivity, streamline complex workflows, and elevate human capital to more strategic endeavors. While navigating the transformative potential of agentic AI, organizations must also address crucial considerations in data privacy, ethics, and workforce development. Join leading ISV Product executives who have successfully implemented agentic AI. We’ll delve into proven deployment strategies and implementation frameworks, quantifiable ROI metrics and business impact, and critical insights from real-world applications


Panel Moderator: Jillian D'Arcy, ISV Senior Leader, Amazon Web Services

Panelist: Jay Bala, Senior Vice President of Product, Automation Anywhere

Panelist: Bill Peterson, Senior Director, Product Marketing, Sumo Logic 

Panelist: Kedar Toraskar, VP of Product Partnerships, DataVisor

3:45pm - 4:00pm

Amazon Kiro: Agentic AI for Independent Software Vendors 

Discover how Amazon Kiro empowers ISVs to move beyond copilots with truly agentic AI, using a unique spec-driven framework to build powerful agents that execute complex tasks with predictable results. We'll show how innovations like Steering and AgentHooks enable seamless integration and radically accelerated development, allowing you to embed deeply differentiated user experiences directly into your core product.


Speaker: Rajesh Vijayaraghavan, Gen AI/ML GTM Leader, Amazon Web Services

Speaker: Neel Mitra, Gen AI/ML Solutions Architect, Amazon Web Services 

4:00pm - 4:15pm

Closing Remarks

Speaker: Arym Diamond, Head of North America Data & AI Sales, Amazon Web Services

4:15pm - 6:00pm

Networking Reception


Speakers

Speaker Image

Laura Ellis

Vice President, Data & AI, Rapid7 

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Shabih Syed

VP of Product Marketing, Honeycomb.io

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Ryan Welsh

Field CTO of Generative AI, Qlik

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Bill Peterson

Senior Director Product Marketing Security, Observability, Platform, and Partner Product Marketing, Sumo Logic

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Jay Bala

Senior Vice President, Product, Automation Anywhere

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Jillian D'Arcy

Sr. ISV Sales Leader, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

James Griffith

VP of Engineering, Archer Integrated Risk Management

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Zak Krider

Director of Strategy & AI, Trellix

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Kedar Toraskar 

Vice President of Product Partnerships, DataVisor

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Rob McGrorty

Member of Technical Staff, Amazon Web Services 

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Arym Diamond 

Head of North America Data & AI Sales, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Rajesh Vijayaraghavan

Gen AI/ML GTM Leader, Amazon Web Services 

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Sharath Cholleti

Member of Technical Staff, Anyscale

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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